There’s a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks… But even these smart tactics don’t guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. … Read more
Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesn’t so you can consistently post high-quality videos that truly resonate with them. In this post, we’ll show you how … Read more
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking multiple audience signals like remarketing lists, in-market segments, and more, you can deliver highly relevant ads and zero in on … Read more
Three unrelated things happened in the world of WordPress and Content Management Systems which may point the direction of how content is published on the web. Two of the developments are directly related to WordPress and has the feel of pieces falling into place. WordPress Parallel Community There is movement to build a parallel community … Read more
Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name. Blogging is the foundation of most of our professional lives, and it has been for a while now — and … Read more
Write a summary for this article using no more than 20 words that would be suitable for a news publication A new report shows that AI Overviews (AIOs) in Google’s search results are uncommon but significantly affect visibility and user engagement. Authoritas’s study examines how generative AI Overviews impact organic search performance. In December, the … Read more
Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing goals and identify what holds a team back. The discussion focused on multiple topics, including: Telltale signs of misaligned goals and inefficiencies How to overcome resource constraints Stakeholder … Read more
Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public reacted negatively to the news. Perplexity AI Perplexity AI is San Francisco based AI search engine that offers a different way to search for information … Read more
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience … Read more
Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend. Think about it like over-watering a plant. Too much of a good thing can be a bad thing. Lately, I’ve encountered a lot more companies … Read more
![The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-manager-challenges-1-20250127-5438007.webp.webp "The Top Challenges Marketing Leaders Expect to Face in 2025")
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global … Read more
This edited extract is from Digital Branding by Daniel Rowles ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If you could only get a feel for someone’s personality by them telling you things about themselves, we may end up with a very shallow understanding of them. We may also have difficulty … Read more
Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important takeaway is that the decision process for alt text is not primarily an SEO decision. The W3C (World Wide Web Consortium) is an international standards … Read more
![How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/how-much-does-a-super-bowl-ad-cost-1-20250120-9019772.webp.webp "How Much Does a Super Bowl Ad Cost [& Does")
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Let’s take a … Read more
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI’s Operator: what we know about the new AI assistant.. OpenAI has introduced “Operator,” a tool capable of handling various online tasks, such as ordering groceries and processing ticket purchases. Initially available to ChatGPT Pro users, this … Read more
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators can expect this year. Their discussion revealed how time of day, device type, viewer satisfaction, and the advent of large language models (LLMs) are reshaping … Read more
