When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Proposal would ban US states from regulating AI for a decade. A provision in a GOP budget bill would block US states from regulating AI until at least 2035, sparking backlash from advocacy groups. Critics argue the … Read more
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today’s omnichannel environment of walled gardens, customers engage with your campaigns (and other assets) multiple times before converting. Since there is no perfect conversion tracking … Read more
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are … Read more
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs … Read more
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience. Source link
Ogilvy’s Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times I’d be staring at the blinking cursor, waiting for inspiration to strike, only to be met by a nagging voice of doubt. That’s probably because the brain filters out many ideas before … Read more
Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surface—reach, click-through rates and impressions—weren’t designed for that purpose. Tying these metrics to revenue or other business goals is hard without the right tools. … Read more
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. … Read more
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building … Read more
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are … Read more
Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how trust is earned, and how visibility is gained, especially for brands. With Reddit’s monetization programs and algorithmic surfacing now tightly tied to karma, it has become a built-in vetting system that shapes who gets seen, … Read more
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want … Read more
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you have to do is upload an image and describe what you want changed, all in … Read more
![Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Clicks-Dont-Pay-the-Bills-Use-This-Audit-Framework-To.png "Clicks Don’t Pay the Bills: Use This Audit Framework To")
Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value. Source link
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million pages. However, there’s a twist. Google Search Relations team member Gary Illyes revealed on a recent podcast that how quickly your database operates matters more than the number of pages you have. This update comes … Read more
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and my grandmother is launching a crawler” during a recent podcast. The warning comes from Google’s latest Search Off the Record podcast episode. AI Agents Will … Read more
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain … Read more
