Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions. AI-Generated Product Descriptions Amazon’s new AI tool, first reported by The … Read more
WooCommerce, the leading e-commerce platform for WordPress sites, shows no signs of slowing down. Powering over 3.4 million online stores already, WooCommerce has ambitious plans to expand its reach even further. In a recent interview with Search Engine Journal, WooCommerce CEO Paul Maiorana revealed upcoming improvements focused on performance, payments, product management, and site design. … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews are credible, and navigating a massive variety of products. Microsoft’s shopping tools, including those on Bing, Microsoft Edge, Microsoft Start, and Outlook, aim to address … Read more
As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the marketing landscape, enabling marketers to generate human-like text and gain valuable insights. These carefully curated prompts will help ecommerce professionals optimize their marketing strategies, improve website … Read more
A serious hacking attack has been exploiting ecommerce websites to steal credit card information from users and to spread the attack to other websites. These hacking attacks are called Magecart style skimmer and it’s spreading worldwide across multiple ecommerce platforms. Attackers are targeting a variety of ecommerce platforms: Magento Shopify WooCommerce WordPress What Does the … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t have a firm grasp on how to set yourself apart from other sellers, finding success on Amazon Marketplace can be quite challenging. The truth is, optimizing your … Read more
Want to know what to sell on Amazon? The better question might be what not to sell on Amazon. Amazon Marketplace sellers list more than 350 million unique products on the platform. Think about your favorite products. They’re probably all on Amazon. Now, think about a product you wish existed. Search for it—there’s a good … Read more
For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO so you can receive as much of that spend … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. As an ecommerce seller, you’ll find yourself making a lot of choices. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix, or … Read more
There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. … Read more
It’s never been easier to start an ecommerce business. Thanks to increasing internet accessibility, growing online shopping trust, and more user-friendly tools, entrepreneurs can launch a successful ecommerce business in no time. That’s not an exaggeration, either. While we recommend you put a little more time and thought into your business before launch day, it’s … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Dropshipping makes it possible to sell products online–without having to purchase, store, or ship inventory. That’s right, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But … Read more
Building a successful e-commerce business isn’t easy. Get it right, and you gain access to part of the 4.2 trillion in e-retails sales. Get it wrong, and you could waste time and money on a store that doesn’t get results. With the right e-commerce KPIs, you can trace, track, and quantify every store visit, customer … Read more
When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I could never have imagined where my company, Brooklyn Candle Studio, would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 … Read more
As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you. Obtaining … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re … Read more
