5 Common Email Marketing Mistakes to Watch Out For – Litmus

Litmus

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at … Read more

How to Craft an Effective Email Marketing Strategy – Litmus

Litmus

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’  When nearly a quarter of all email marketers … Read more

Evaluating AI Tools: Key Aspects Email Marketers Should Consider – Litmus

Litmus

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects … Read more

This Month in Email: Email Marketing News November 2023 – Litmus

Kimberly Huang

Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing. What happened in November (aka the busiest month for inbox engagement)? Read on for the biggest headlines shaping the email marketing industry. News headlines In AI news Community In lighter news … Read more

The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam – Litmus

Litmus

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet … Read more

The New Email Deliverability Rules for Gmail and Yahoo – Litmus

The New Email Deliverability Rules for Gmail and Yahoo - Litmus

Is there any way to ensure your emails always land in the inbox?  With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding … Read more

The Best Green Monday Emails in Our Inboxes + Examples – Litmus

Litmus

There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, it’s me. I’m #2.) Like clockwork, the last few weeks … Read more

ESP Migration: How to Make the Process Smooth – Litmus

Litmus

Your email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. While your relationship with your ESP can change over time, leaving one to move to another is bound to be … Read more

How to Use Email Typography That Speaks Volumes – Litmus

Litmus

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography … Read more

How Does Email Engagement Change in the Holiday Season? | Litmus

Litmus

The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high.  While your colleagues in other departments might be already … Read more

Triggered Emails Are The Holiday Email Marketing Secret Weapon – Litmus

Litmus

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday … Read more

Yes, AI Can Make Your Marketing Messages Better. Here’s How – Litmus

Yes, AI Can Make Your Marketing Messages Better. Here's How - Litmus

By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? … Read more

This Month in Email: Email Marketing News October 2023 – Litmus

Litmus

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share … Read more

A snapshot of the email service provider (ESP) landscape – Litmus

Litmus

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox and not marked … Read more

The Litmus Team’s Favorite Emails for October 2023 – Litmus

Litmus

Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky … Read more

Everything Marketers Need to Know About the New Apple iOS 17 – Litmus

Litmus

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP), which sounded like another version of Apple’s Mail Privacy Protection, but this time impacting click tracking. The horror!  In this blog post, we’ll … Read more

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