How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

Diverse customer segments funneled into revenue streams through full-funnel SEO.

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more

Big Change To Google’s Product Structured Data Page

Big Change To Google's Product Structured Data Page

Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce … Read more

What Is Personal Branding? Here’s Why It’s So Important

What Is Personal Branding? Here's Why It's So Important

Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more

The 9 Best Landing Page Builders For 2024

The 9 Best Landing Page Builders For 2024

Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience. In this article, we’ll explore how to choose … Read more

Google Performance Max For Marketplaces: Advertise Without A Website

Google Performance Max advertising campaigns is seen on the webpage of Google for Retail on a smartphone.

Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across Google’s advertising channels. The key draw? Sellers no longer need a website or a Google Merchant Center account to start. The official Google Ads Help documentation states: “Performance Max … Read more

128 Top SEO Tools That Are 100% Free

These are some of the top SEO tools you can use for free to improve your marketing.

Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more

Google’s Search Engine Market Share Drops As Competitors’ Grows

Assorted search engine apps including Google, You.com and Bing are seen on an iPhone. Microsoft plans to use ChatGPT in Bing, and You.com has launched an AI chatbot.

According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record. Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024. U.S. Market Impact … Read more

116 Top Free SEO Tools

These are some of the top SEO tools you can use for free to improve your marketing.

Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more

The Top 30 Social Media Influencers Worldwide

The Top 30 Social Media Influencers Worldwide

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more

Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy

Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy

When it comes to B2B strategy, a holistic approach is the only approach.  Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media).  However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail.  It’s just like rowing crew, where each member … Read more

[PPC] Automation & AI: What Humans Should Be Doing For Success

[PPC] Automation & AI: What Humans Should Be Doing For Success

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into … Read more

15 Reasons Why Your Business Absolutely Needs SEO

15 Reasons Why Your Business Absolutely Needs SEO

The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more

The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs

Kevin Indig's Growth Memo for SEJ

SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.” “People question … Read more

How Brands Can Have Successful Agency Relationships [Part 1]

How Brands Can Have Successful Agency Relationships [Part 1]

Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more

What To Know About Medium-Level WordPress Vulnerabilities

What To Know About Medium-Level WordPress Vulnerabilities

The majority of WordPress vulnerabilities, about 67% of them discovered in 2023, are rated as medium level. Because of they’re the most common, it makes sense to understand what they are and when they represent an actual security threat. These are the facts about those kinds of vulnerabilities what you should know about them. What … Read more

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