Optimizing customer retention will be a priority in 2020

Guy Marion is CEO/co-founder of Brightback, the first automated customer retention software for subscription businesses. More posts by this contributor We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 has…

Engadget giveaway: Win a DiskStation DS218+ NAS courtesy of Synology!

If you’ve been eyeballing data independence, Synology’s DS218+ NAS can help you on your way. You can backup your own data, host a cloud server and even stream personal multi-media files all from your own network-attached storage (NAS) device. This two-bay model has 2GB on-board memory (upgradable to 6GB) and lets you add SATA HDD…

Katy Perry’s ‘Harleys in Hawaii’ could reportedly be worth over $40 million for Harley-Davidson

YouTube/Katy Perry Katy Perry’s latest hit single could be worth more than $40 million to Harley-Davidson, the New York Times reported this week. The pop star’s “Harleys in Hawaii” mentions the motorcycle brand six times, and she rides a hog in the music video. The publicity’s value could be “upwards of $40 million” to Harley-Davidson…

Salesforce announces new content management system

Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels. The idea is to provide a…

How a Privacy-Centered Social Media Platform Acquired Millions of Customers With No Paid Marketing

‘To build something complex and massive, you’ve got to be fiercely determined – even in a moment when no one believes you.’ November 7, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Mark Westreich, founder and CEO of MeWe, aims to give Facebook a run for its money. His company, billed…

Marketing on TikTok: Separating Fact and Fiction About This Buzzy Short-Video App

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…

How to Leverage Twitter to Grow Your Brand and Find New Clients

These two aspects of the popular social media platform can help you grow your business. November 6, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Twitter may not have the reputation for being as business-focused as LinkedIn or have the audience size of Facebook, but it’s one of the most underrated…

Shopify expands into email marketing

Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s…

Let Seth Godin help you transform your life

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Image: Seth Godin By STACKCOMMERCEMashable Shopping2019-10-22 09:00:00 UTC “How dare you settle for less when the world has made it so easy for you to be remarkable?” That’s what Seth Godin asked readers in his best-selling book, Small…

2019 holiday checklist: Inspire shoppers with gift-giving ideas

Nicky Rettke Director, Product Manager, YouTube Ads Published Nov 5, 2019 Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google…

50 Ecommerce Business Ideas

If you’re interested in exploring online business ideas, ecommerce can be the perfect way to go. Selling online looks a bit different for everyone. With so many different platforms, products and business models to choose from, there’s no shortage of ecommerce business ideas out there. More and more people are buying products online, from everyday…

Your Roku Is an Ad Factory

Photo: Alex Cranz (Gizmodo)Everybody loves a Roku. Starting at $30, these little widgets turn any TV into a smart TV and offer pretty much any streaming channels you’d ever want in one place. You’ll also see a lot of ads thanks to your Roku device. If you have a TV running on the Roku operating…

Video Marketing Strategy: The Power of Video During the Customer Journey

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and…

Marketplaces 2019: B2B Ecommerce Strategies for Amazon, Alibaba and Others

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…

Venture capitalists ‘like and subscribe’ to influencers

Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new…

8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences

The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences to life that don’t require as much friction or commitment…

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