Podcast: DownloadSubscribe: Apple Podcasts | Android | RSSFor episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency.Mehrguth talks about the importance of focusing on your brand being discoverable for SEO and challenges some of the traditional sales funnel models.Why is focusing specifically…
Photo: Getty ImagesIt’s been an absolutely bonkers month for social media companies like Facebook and Twitter, with Facebook admitting that it allows politicians to lie in ads on the platform and Twitter opening the floodgates to show users more ads than ever. Just yesterday, Twitter even announced that it was banning all political ads, something that…
Screenshot: Legendary PicturesEvil WeekEvil WeekWelcome to Evil Week, our annual chance to delve into all the slightly sketchy hacks we’d usually refrain from recommending. Want to weasel your way into free drinks, play elaborate mind games, or, er, launder some money? We’ve got all the info you need to successfully be unsavory.The advertising industry is…
On Wednesday, Twitter announced that it will ban all forms of political advertising starting in November, opening up challenging questions about what role social media platforms should play in the 2020 elections. Announced just hours before Facebook’s quarterly earnings call, Twitter’s policy was based on the belief that “political message reach should be earned, not…
Imagine you have to buy new headphones, what will you do: go to the nearest store or open a browser or jump on your mobile app? More and more people today tend to choose the second variant since it takes less time and effort. The number of online-shoppers will keep growing, as e-commerce — online…
Twitter on Wednesday announced a blanket ban on all political and issue-based advertising across its site, with CEO Jack Dorsey stating in a series of tweets that the company had decided to do so because “paying for reach” forces “highly optimized and targeted political messages on people.”Dorsey added that political and issue ads present challenges…
He added that, while it may be easier for Facebook to “choose a different path,” it is more important to stand up for free speech and free expression. “We need to be careful about adopting more rules that can restrict what people can say,” he said. “I don’t think it’s right for politicians to be…
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor We’ve aggregated the world’s best growth marketers into one community. Twice a month,…
YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.…
The new program will send students to Los Angeles for two semesters, the second of which will include a fellowship in the industry. Students interested in all aspects of entertainment — project greenlighting, PR and marketing, entertainment law and finance — are encouraged to apply. The coursework will be taught by Howard University professors with…
Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading! Disney Bans Netflix Ads As Streaming’s Marketing Wars Intensify (wsj.com) Posted by BeauHD on Friday October 04, 2019 @04:50PM from the only-the-beginning dept. Disney is banning advertising from Netflix across its entertainment TV networks, according the The Wall Street Journal,…
It’s time to make career moves. October 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. LinkedIn is far and away the…
Apple and other tech giants will in future be required to pay tax in each country in which they sell products and services. Apple, for example, will no longer be able to funnel profits from all European Apple Stores through Ireland as a means of avoiding tax in the countries where the products are actually…
Many startup founders and
Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Why Engagement Remarketing Ad Campaigns Work Before diving into how…
Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing…
You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer…
Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear. Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers and vice versa. On Wednesday…
