The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences to life that don’t require as much friction or commitment…
Create content that gives people what they want. Here’s how. Image credit: Hero Images | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance October 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, regardless of what industry you’re in, the best way to reach your…
el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world’s biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.…
Photo: GettyAmerican politicians aren’t the only ones Facebook’s given free rein to lie in political ads on its platform. Per a CNN report, the company’s extending its widely panned policy across the pond as well, right in time for the UK’s general election. And here I thought I’d have to wait a whole year to…
TLDR: Get inside tips on scoring big on three of the world’s biggest ad platforms with this $78.99 Complete Digital Advertising Super Bundle. If you put an ad in your local newspaper or on television, you understand enough about newspaper circulation and TV ratings to get a general idea of how many people your ad…
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is…
Uber is making a third round of staff cuts this year, according to a company-wide email from CEO Dara Khosrowshahi, which was first reported by CNBC. The company is laying off about 350 employees, or around 1.5 percent of its workforce, with cuts affecting the self-driving and Uber Eats teams, among others. An undisclosed number…
Podcast: DownloadSubscribe: Apple Podcasts | Android | RSSFor episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency.Mehrguth talks about the importance of focusing on your brand being discoverable for SEO and challenges some of the traditional sales funnel models.Why is focusing specifically…
Photo: Getty ImagesIt’s been an absolutely bonkers month for social media companies like Facebook and Twitter, with Facebook admitting that it allows politicians to lie in ads on the platform and Twitter opening the floodgates to show users more ads than ever. Just yesterday, Twitter even announced that it was banning all political ads, something that…
Screenshot: Legendary PicturesEvil WeekEvil WeekWelcome to Evil Week, our annual chance to delve into all the slightly sketchy hacks we’d usually refrain from recommending. Want to weasel your way into free drinks, play elaborate mind games, or, er, launder some money? We’ve got all the info you need to successfully be unsavory.The advertising industry is…
On Wednesday, Twitter announced that it will ban all forms of political advertising starting in November, opening up challenging questions about what role social media platforms should play in the 2020 elections. Announced just hours before Facebook’s quarterly earnings call, Twitter’s policy was based on the belief that “political message reach should be earned, not…
Imagine you have to buy new headphones, what will you do: go to the nearest store or open a browser or jump on your mobile app? More and more people today tend to choose the second variant since it takes less time and effort. The number of online-shoppers will keep growing, as e-commerce — online…
Twitter on Wednesday announced a blanket ban on all political and issue-based advertising across its site, with CEO Jack Dorsey stating in a series of tweets that the company had decided to do so because “paying for reach” forces “highly optimized and targeted political messages on people.”Dorsey added that political and issue ads present challenges…
He added that, while it may be easier for Facebook to “choose a different path,” it is more important to stand up for free speech and free expression. “We need to be careful about adopting more rules that can restrict what people can say,” he said. “I don’t think it’s right for politicians to be…
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor We’ve aggregated the world’s best growth marketers into one community. Twice a month,…
YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.…
The new program will send students to Los Angeles for two semesters, the second of which will include a fellowship in the industry. Students interested in all aspects of entertainment — project greenlighting, PR and marketing, entertainment law and finance — are encouraged to apply. The coursework will be taught by Howard University professors with…
Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading! Disney Bans Netflix Ads As Streaming’s Marketing Wars Intensify (wsj.com) Posted by BeauHD on Friday October 04, 2019 @04:50PM from the only-the-beginning dept. Disney is banning advertising from Netflix across its entertainment TV networks, according the The Wall Street Journal,…
