Advertisers Archives

Google Introduces New Data Privacy Technology for Advertisers

September 12, 2024 by Matt G. Southern

Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. The system employs Trusted Execution Environments (TEEs), a combination of hardware and software that isolates data during processing. According … Read more

Meta Announces Updates To Business Tools Affecting Advertisers

September 10, 2024 by Matt G. Southern

Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email … Read more

Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting

September 9, 2024 by Matt G. Southern

As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna (Jyoti) Vaidee, Reddit’s VP of Ads Product, shared insights into how the platform is evolving to serve advertisers better while … Read more

Google Introduces New Consent Management Tools For Advertisers

August 28, 2024 by Matt G. Southern

Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will roll out globally over the next few weeks. ⏩ Introducing: Tag Diagnostics + new Consent Management setup in Google Ads, … Read more

Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws

June 3, 2024 by Brooke Osmundson

Last week, Google Ads emailed advertisers in the United States who use Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns are at an all-time high, many individual states enacted their privacy law provisions, which will be implemented later this year. Read on to learn how … Read more

Google Marketing Live 2024: The Ultimate Recap For Advertisers

June 3, 2024 by Brooke Osmundson

After ten years of watching Google Marketing Live virtually from my computer, I had the opportunity to attend the event in person this year. If you’re not familiar with it, Google Marketing Live is an annual event put on by Google that showcases its major product announcements for Google advertisers. This year, Google unveiled 30 … Read more

Consent Mode V2: Google Shares Shares Key Details For Advertisers

February 20, 2024 by Matt G. Southern

Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers … Read more

Amazon Introduces Generative AI Image Tool For Advertisers

October 26, 2023 by Kristi Hines

In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point that has been pervasive among digital advertisers: the complexity of designing compelling ad creatives. The new feature could be a game-changer in the ever-evolving landscape … Read more

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

October 16, 2023 by Matt G. Southern

YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform unveiled tools like Spotlight Moments, which utilizes AI to identify trending content around major events for brand sponsorship opportunities. YouTube also revealed the expanded availability … Read more

Meta Introduces New AI Tools For Advertisers

October 4, 2023 by Matt G. Southern

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. Meta is introducing AI-powered features for advertisers. The new features are being tested and refined based on feedback from a diverse group. Initial testing showed time savings, but edits needed to match brand styles. Source link

Google Apologizes As Automated GA4 Transition Surprises Advertisers

September 18, 2023 by Matt G. Southern

Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating problems for advertisers unaware of the migration. Google apologizes for the confusion and recommends advertisers manually migrate their Universal Analytics settings for complete control. A … Read more

Google Courts Small Advertisers With Premium Support Pilot

August 16, 2023 by Matt G. Southern

Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. New Pilot Program Offers Enhanced Support According to a company statement, the goal of the paid pilot program is to: “… provide agencies and advertisers with specialized one-on-one support tailored to specific … Read more

X Introduces New Brand Safety Features For Advertisers

August 9, 2023 by Kristi Hines

X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more

Google Unveils New AI Tools To Help Advertisers This Holiday Season

August 8, 2023 by Matt G. Southern

With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to give businesses more insights about shopper behavior and product performance. Google states in an announcement: “This year is unlike any other. AI-powered tools are transforming … Read more

Generative AI Integration SERPs And PPC Advertisers

July 5, 2023 by Frederick Vallaeys

There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more

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