Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can transform the SEO audit process by providing corrections and thorough analysis that would otherwise take hundreds of hours of manual work. Traditional SEO audits are … Read more
“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope … Read more
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and my grandmother is launching a crawler” during a recent podcast. The warning comes from Google’s latest Search Off the Record podcast episode. AI Agents Will … Read more
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI … Read more
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated … Read more
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun. … Read more
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe … Read more
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry … Read more
For more than two years, a new concept has been emerging called Agentic SEO. The idea is to perform SEO using agents based on language models (LLMs) that perform complex tasks autonomously or semi-autonomously to save time for SEO experts. Of course, humans remain in the loop to guide these agents and validate the results. … Read more
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely … Read more
First, commercial agents who buy property are responsible for finding and purchasing properties on behalf of their clients. This may involve searching for properties that meet the client’s specific criteria, negotiating the purchase price, and overseeing the closing process. In contrast, commercial agents who sell property are responsible for marketing and selling properties on behalf … Read more
