TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset lies in its algorithm. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to … Read more
The Instagram algorithm is the gatekeeper to success on the platform. Master the algorithm, and you’ll unlock access to more followers and higher engagement. Ignore the algorithm, and your account could be doomed to obscurity—regardless of how good or wanted your content is. Instagram’s algorithms change from time to time, and we do our best … Read more
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, July 27 and concludes within two to three weeks. Google made the announcement on Twitter while linking to the official page for search ranking updates. Today we … Read more
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide … Read more
Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today. Today, we’re releasing a broad core update, as we do several times per year. This update is called the May 2022 core update. Learn more: https://t.co/7kFklwdkAb — Google Search Central (@googlesearchc) May 25, 2022 Core updates are designed … Read more
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component of a larger effort to reward originality and give credit where it’s due. Mosseri states: “People expressing themselves is the heartbeat of Instagram. It’s what … Read more
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update continues Google’s efforts … Read more
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in … Read more
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he assumed there was some indirect work done on author expertise but noted that it was a “fuzzy area.” E-A-T and Google’s Algorithm It’s established already … Read more
