Everything Marketers Need to Know About the New Apple iOS 17 – Litmus

Litmus

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP), which sounded like another version of Apple’s Mail Privacy Protection, but this time impacting click tracking. The horror!  In this blog post, we’ll … Read more

How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook

How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you’re about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your … Read more

WWDC 2023: How Apple Could Revolutionize The Way We Work

WWDC 2023: How Apple Could Revolutionize The Way We Work

During the WWDC 2023 keynote, Apple revealed its latest hardware and software advances for professionals using popular devices like Mac desktops, laptops, iPad, and iPhone. Here’s a look at the WWDC 2023 announcements that could change how we work with machine learning (ML) models, spatial computing, augmented reality, and more. How Apple Could Succeed Where … Read more

Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust

Apple Safari 17's Hidden Gems: JPEG XL & Font-Size-Adjust

Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked! Lauren … Read more

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