Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more
LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to create new lookalike audiences or edit existing ones. Any current lookalike audiences will become “static” and stop refreshing with new data. LinkedIn stated that active … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
Amidst the intricate and ever-expanding realm of marketing, the concept of “niche marketing” has evolved beyond mere fascination; it stands as a strategic approach empowering businesses to carve out their niche in a progressively competitive market. Instead of casting a broad net to capture a diverse audience, niche marketing involves honing in on a specific, … Read more
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform unveiled tools like Spotlight Moments, which utilizes AI to identify trending content around major events for brand sponsorship opportunities. YouTube also revealed the expanded availability … Read more
In today’s digital age, video content has become a dominant and captivating medium for communication, reaching audiences worldwide. However, to truly engage a diverse international audience, content creators must overcome language barriers. Video translation has emerged as a powerful solution to break down these barriers and create compelling content that resonates with viewers from different … Read more
![5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/challenges-marketers-face-in-understanding-the-customer-.pngkeepProtocol.png "5 Challenges Marketers Face in Understanding Audiences [New Data +")
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and … Read more
