Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Podcasts aren’t only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that influences their purchasing decisions. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Brands took some incredible journeys in 2022. Miller Lite opened a bar in the metaverse, Whole Foods dabbled in accepting Bitcoin, and Nike created a Web3 shoe and apparel store. But in the face of … Read more
![The Ultimate Guide to B2B Marketing in 2022 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/01/b2b-marketing-guide-hero.jpgkeepProtocol.jpeg "The Ultimate Guide to B2B Marketing in 2022 [+ New")
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Voice recognition technology has been around since the ’50s, but it wasn’t until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— “OK, Google” … Read more
Gone are the days of backroom deals and white tablecloth dinners for generating business-to-business sales leads. Although the human connection is still the foundation of B2B sales, it looks different than previous generations. But that’s why you’re here. If you run an agency or are a B2B sales leader looking to change how you generate … Read more
B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more
Joshua Smith is the founder and chief technology officer of Kaon Interactive. Kaon is a B2B interactive sales and marketing solution that helps the world’s most visionary B2B companies increase sales effectiveness. They’ve worked with customers like Siemens, Netscape, Dell, and Ricoh to improve B2B sales through virtual experiences. As a founder, Joshua has directed … Read more
Business-to-business (B2B) marketing is not what it used to be nowadays. The significant shifts in the market have influenced how B2-B businesses handle marketing. You’ll need to re-evaluate your strategies, processes, and tactics to maintain your relevance and compete steadily in a tight industry. Therefore, as innovation moves more rapidly than ever, B2B marketers must … Read more
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can help manage your brand’s reputation. Read the full article at MarketingProfs
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. Read the full article at MarketingProfs
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. Read the full article at MarketingProfs
Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs
Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. Read the full article at MarketingProfs
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent research from MarketingProfs. Read the full article at MarketingProfs
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. Read the full article at MarketingProfs
