The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of … Read more
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business … Read more
![Consumer Behavior Statistics You Should Know in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/consumer-behavior-statistics.pngkeepProtocol.png "Consumer Behavior Statistics You Should Know in 2024 [New Data]")
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over consumer behavior statistics I’ve pulled from our 2024 Consumer Trends Report to explain … Read more
![How Do Ads Affect Website Visitor Behavior? [Exclusive]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-Do-Ads-Affect-Website-Visitor-Behavior-Exclusive.jpg "How Do Ads Affect Website Visitor Behavior? [Exclusive]")
Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of survey respondents felt that “too many ads” could actually damage a brand. There is a delicate interplay … Read more
![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/consumer-purchasing-product-off-social-media-platforms-similar-to-consumer-behavior-predictions.jpgkeepProtocol.jpeg "3 Consumer Behavior Predictions for 2023 [State of Consumer Trends")
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the … Read more
![The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/two-customers-demonstrating-the-biggest-consumer-behavior-shifts-1.jpgkeepProtocol.jpeg "The 4 Biggest Consumer Behavior Shifts of 2023 [According to")
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted … Read more
A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local businesses can take to better serve their customers, earn more reviews, and build relationships. Read our free report today to peruse the findings, our thoughtful … Read more
Let’s face it – you probably don’t have the resources to run a proper marketing campaign. You are running your business and trying to earn money while keeping those pesky customers satisfied… or at least keep them coming back for more (shhh). The idea of keeping up with what consumers want is not an easy … Read more
