For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly … Read more
Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more
Crowdfunding has revolutionized who can start a business. Instead of rehearsing pitches for big-wig investors or wining and dining wealthy relatives, self-starters can turn to the masses to fund their small business ideas…but only if they do it right. Crowdfunding simply means funding a project, business, or other venture by raising small sums of money … Read more
In the world of online marketing, there are a lot of options for you to choose from. When you search for a digital agency, it can take hours to scroll through different websites and social media accounts. Naturally, it’s quite easy to get lost if you don’t know what exactly to look for, but there … Read more
Restaurant owners are not just owners who are running a business. They wear many hats. Managing food orders, handling customers’ complaints, and looking after business finances are just to name a few. Balancing every responsibility can make it difficult for them to ensure effective payroll services. In fact, you might not be taking any decisions … Read more
Designing pins and badges are a great way to promote you’re business or charity and can be an excellent way to add a bit of personality to your everyday life, with the ability to add them to clothes, bags, jackets – the possibilities are endless. 3 Things Which You Must Consider Before Designing Pins There … Read more
Deciding on the type of bags you want for your business can seem impossible. With the endless amount of options available, you might be stuck on which to go with. However, there is one type of bag that you should definitely consider this year, and that’s kraft paper bags! Here Are The Top Reasons Why … Read more
Recently, we had a moment in a creative meeting. A team member opened up about his struggles with mental health throughout his career. When he finished, there was a long pause. The project we were discussing was about mental health. Nevertheless, this level of vulnerability was unexpected in a professional setting. But it shouldn’t be. … Read more
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is to provide users with more up-to-date information about neighborhood changes. Harnessing The Power Of AI For More Accurate Information Though research into AI began in … Read more
Many businesses utilized printed shirts some decades ago, long before digital marketing came into play. Printed shirts held efficacy and power in brand awareness, advertisements, and customer loyalty. They were often used as giveaways and promotional tools. They still serve the same purpose today, but they now come with more value and are used in … Read more
Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the person who controls the purse … Read more
Instagram business accounts are booming on the platform. There is a lot of competition among the brands to gain dominance on Instagram. One of the key aspects of running a successful Instagram account is to post good content. There are many accounts out there that bore their Instagram followers by sticking to the same type … Read more
Sales funnels are the best thing you can do for your business, so we’ve rounded up the best 5 software tools that will power your business up. (psst! If you haven’t started looking into sales funnels for your business, this is your cue to get serious about them. Go!) At the shallow end of the … Read more
My biggest fear is not getting clients. Ask any new consultant what they’re worried about and they’ll probably all reply: how to get consulting clients. When you’re just starting out as a freelancer, it can feel impossible to find clients for your fledgling business. After working as a freelance marketing consultant for a few years, … Read more
Information technology plays an essential role in many businesses around the world. This particular function has developed rapidly over the last few years. Prior to the technical revolution, most businesses did not have access to any type of technology to assist them in their daily operations, while companies have been gaining access to a variety … Read more
Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google Maps. And for many of these local businesses, having a Google Business Profile is often their only local SEO strategy and the one way they … Read more
Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
TikTok isn’t just for jigging Gen Zers or prank-loving comedians. While it might not be as stiff and serious as some of the other social media platforms, you can use TikTok for your business to see incredible results—you just need to know how. Get your TikTok business strategy right, and you’ll come off as a … Read more
