Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for … Read more
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and removals. New Sections Added The most significant change includes two new sections: “Check if there’s a traffic drop in Search Console” and “Assessing a large … Read more
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI. So much of … Read more
By now, you’ve likely seen the announcements about the March 2024 Core Update. This major update will roll out over the entire month and aims to reduce “unhelpful” content by 40%. Interestingly, Google also updated its spam policies to call out some new types of spam it targets. Let’s delve into what exactly changed in … Read more
![The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/Untitled-design-68.jpgkeepProtocol.jpeg "The Top Marketing Trends of 2024 & How They've Changed")
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But, to … Read more
Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we’d run through the 11 most popular launches we released in 2023. New features AI Assistant … Read more
There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how it describes several previously documented “ranking systems” – rolling a series of technical signals into one “page experience” evaluation – but it also doubled down … Read more
![How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Untitled-design-50.jpgkeepProtocol.jpeg "How AI Perceptions Have Changed in the Last Decade [Comparing")
AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. … Read more
Wix is a popular website builder that helps businesses easily create high performance websites that are up to the minute with the latest technical requirements. All the technical factors are handled by Wix, enabling businesses to focus on what they do best. In addition to helping businesses create websites without dealing with the technical part … Read more
![Top Shopping Trends of 2023 & How They've Changed [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/Shopping-trends-2023.pngkeepProtocol.png "Top Shopping Trends of 2023 & How They've Changed [New")
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads … Read more
Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. However, there are records of Googlers explaining what it is. Let’s take a … Read more
