Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the … Read more
Google has announced its newest AI-powered service, Assistant with Bard, at the annual “Made by Google” event. The new assistant combines Google’s existing Assistant technology with its generative AI chatbot, Bard. Assistant with Bard represents Google’s effort to push the boundaries of how people interact with technology in their everyday lives. Uniting Bard’s AI With … Read more
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. A marketing strategy is especially critical if you want to use the highest ROI trends for 2023: short video, influencer marketing, and branded social media. To get powerful results, you must carefully … Read more
In the past 12 months, mobile web traffic has surpassed desktop traffic. As consumers use multiple devices to browse the internet, they expect a seamless experience across devices. That’s why focusing on user experience is crucial to any business’s success. Google originally announced its lead form assets (formerly known as extensions) in 2019 – and today, … Read more
“Show me the receipts!” We’ve all heard the phrase, and when it comes to your new job search, those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network. In today’s competitive job … Read more
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template … Read more
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots … Read more
LinkedIn isn’t just a place to grow your professional network. It’s a place where you can attract top talent and market your brand to a B2B audience. That’s why you need an effective LinkedIn marketing strategy to grow your presence on the platform. For that, you need to learn how to use LinkedIn for business. … Read more
The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this post, you’ll learn about the best resume formats, their pros and cons, and when to use … Read more
You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience? While creativity is essential for marketing success, you won’t get too far with it if you’re not marketing to … Read more
Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search. Buying a house is no different. The National Association of REALTORS reported that 97% of buyers used the internet at least once during their search, with about half ending up … Read more
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Done right, a goal-driven social strategy means positive results for your business. Countless brands … Read more
ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing … Read more
Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it’s informed and driven by empathy. … Read more
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn … Read more
As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can … Read more
Blindly putting out content or products and hoping for the best is a thing of the past. Not only is it a waste of time and energy, but you’re wasting valuable marketing dollars in the process. Now you have a wealth of tools and data at your disposal, allowing you to develop data-driven marketing strategies. … Read more
GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of … Read more
