![The Best Social Media Platforms for Video Content in 2024 [Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-13T190325.614.png "The Best Social Media Platforms for Video Content in 2024")
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there. However, before we explore the vast options marketers have at their disposal, let’s dive into the importance … Read more
![How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/how-each-generation-shops-1-20240801-5345961-1.webp.webp "How Each Generation Shops in 2024 [New Data from Our")
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.” To help you determine where to meet audiences where … Read more
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of … Read more
Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on consumer sentiment, brand performance and business impact. R-Index turns otherwise disconnected data into strategic insights on consumer journeys and brand sentiment. R-Index is based on a custom algorithm that … Read more
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence … Read more
![Consumer Behavior Statistics You Should Know in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/consumer-behavior-statistics.pngkeepProtocol.png "Consumer Behavior Statistics You Should Know in 2024 [New Data]")
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over consumer behavior statistics I’ve pulled from our 2024 Consumer Trends Report to explain … Read more
![Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/social-media-losing-steam-.jpgkeepProtocol.jpeg "Which Social Media Channels are Gaining and Losing Steam in")
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more
Imagine a world where your voice, amplified through social media, has the power to drive legal reforms and champion consumer rights. This isn’t a futuristic scenario; it’s happening right now. In this article, we’re diving deep into the significant role social media plays in shaping and influencing legal changes, particularly in the realm of consumer … Read more
Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on sensitive categories like race, religion, or sexual orientation. Over the years, Google has continued updating the policy to introduce new limitations. The latest update to … Read more
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Representation matters. We … Read more
![How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Untitled-design-50.jpgkeepProtocol.jpeg "How AI Perceptions Have Changed in the Last Decade [Comparing")
AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. … Read more
While search engine optimization (SEO) and content marketing are complex and always changing, video remains constant in its ability to be a major traffic source. Video ranks among the most accessible forms of content to potential buyers. And integrating video marketing into your online marketing increases the chances that you’ll make the first page of … Read more
![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/consumer-purchasing-product-off-social-media-platforms-similar-to-consumer-behavior-predictions.jpgkeepProtocol.jpeg "3 Consumer Behavior Predictions for 2023 [State of Consumer Trends")
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the … Read more
![The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/two-customers-demonstrating-the-biggest-consumer-behavior-shifts-1.jpgkeepProtocol.jpeg "The 4 Biggest Consumer Behavior Shifts of 2023 [According to")
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted … Read more
![AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/ar-vs-vr.jpgkeepProtocol.jpeg "AR vs. VR: Which Is More Effective for Marketing [+Consumer")
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel … Read more
![The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/consumer-trends-2023-1.pngkeepProtocol.png "The State of Consumer Trends [How Data from 600+ Consumers")
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more
A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local businesses can take to better serve their customers, earn more reviews, and build relationships. Read our free report today to peruse the findings, our thoughtful … Read more
Let’s face it – you probably don’t have the resources to run a proper marketing campaign. You are running your business and trying to earn money while keeping those pesky customers satisfied… or at least keep them coming back for more (shhh). The idea of keeping up with what consumers want is not an easy … Read more
