The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the news, consuming articles, or listening to podcasts. Given the staggering breadth of content available across the digital landscape, content marketers’ jobs have become increasingly difficult. Breaking through the noise is a hefty feat, one that … Read more

AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content

AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content

New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your AI-assisted output. The AI Fingerprint: What You Need to Know Researchers have discovered that different AI writing systems produce text with unique, identifiable patterns. Analyzing … Read more

14 Digital Content Types You’re Probably Not Using Enough

14 Digital Content Types You’re Probably Not Using Enough

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these unconventional digital content formats, but they can be highly effective. Slot some of these content styles into your arsenal to mix up … Read more

The 6 Best Content Planning Software — Experts Explain Their Top Choice

women use content planning software

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first … Read more

Google On Low-Effort Content That Looks Good

Google On Low-Effort Content That Looks Good

[*] Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort content is acceptable just because it has the appearance of competence. One signal that tipped him off to low-quality articles was the use of … Read more

AI Search Engines Often Cite Third-Party Content, Study Finds

AI Search Engines Often Cite Third-Party Content, Study Finds

A recent analysis by xfunnel.ai examines citation patterns across major AI search engines. The findings provide new insight into how these tools reference web content in their responses. Here are the must-know highlights from the report. Citation Frequency Differs By Platform Researchers submitted questions across different buyer journey stages and tracked how the AI platforms … Read more

5 AI Chatbots Tested: Which Is Best for Content Creators?

5 AI Chatbots Tested: Which One Works Best for Content Creators?

AI chatbots like ChatGPT have become ubiquitous and vital to how many knowledge workers, content creators, and business owners operate. But as powerful as ChatGPT is, it’s not the only player in the game — and sometimes, exploring alternatives can reveal new ways to streamline your workflow. That’s where this guide comes in. Instead of … Read more

Building Trust In The AI Era: Content Marketing Ethics And Transparency

Building Trust In The AI Era: Content Marketing Ethics And Transparency

We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being created and published daily across the web is astounding, to say the least – WordPress alone sees about 70 million new posts … Read more

The Content Collaboration Framework That Earned HubSpot 6 Million Views

The Content Collaboration Framework That Earned HubSpot 6 Million Views

It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown … Read more

Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says

Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says

The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful human input can be copyrighted. Here’s what you need to know about copyrighting AI-generated content. Key Findings Human Authorship Is Essential … Read more

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more

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