How and Why You Should Create Informational Content with POVs

Screenshot of text from Dana DiTomaso's Whiteboard Friday blog post

Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade … Read more

How Can I Rank Informational & Product Pages On The Same Keyword?

How Can I Rank Informational & Product Pages On The Same Keyword?

Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The glossary article ranks better, but the product page is more important (and therefore should rank higher). Is there a way to make the product page … Read more

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