How and Why You Should Create Informational Content with POVs

Screenshot of text from Dana DiTomaso's Whiteboard Friday blog post

Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade … Read more

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