In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. The retailer said, “The amount that sold within less than … Read more
When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting a content team to care … Read more
This Ask an SEO question comes from Dan from Melbourne, who wrote in: “What is the best site structure for a content/news-based website that wants to be international but also country-specific? E.g., You want some content to be shared to the U.S., U.K., Australia, Hong Kong, and Singapore, but then some separate content that is … Read more
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes … Read more
User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more
Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well into the future. The same concept applies to law firm content marketing. Only the … Read more
The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things. It was popularized in the 2000s by Clayton … Read more
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the balance of two things: the … Read more
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email personalization. There are … Read more
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect on their past work, think critically, and ask for access to performance data they can use to assess content performance in terms of traffic, crawls, … Read more
Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Should I consider using AI … Read more
Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that isn’t even in the FAQ format. FAQ Structured Data FAQ (Frequently Asked Questions) is a type of content format that consists of answers with questions. … Read more
In a Google SEO office-hours, John Mueller answers if it’s okay for publishers to copy their own content and publish it, essentially copying parts of their own content in order to create similar but different content. John Mueller said that it’s okay up to the point where it’s no longer okay and then offered an … Read more
![Get Content Crawled & Ranked Faster: 5 Expert Tips [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/featured-14-6272989dd616b-sej.jpg "Get Content Crawled & Ranked Faster: 5 Expert Tips [Webinar]")
Want to rank faster and get more visibility for your written content? Would you like to know what’s slowing everything down? By understanding how your content gets seen and crawled by Google, you can create naturally higher-ranking pages, blogs, and other content. By seeing your content as Google sees it, you can easily determine how … Read more
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines like Google identifying other content as the better answer. Search engines can filter out pages from top search results and include certain pages that might … Read more
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component of a larger effort to reward originality and give credit where it’s due. Mosseri states: “People expressing themselves is the heartbeat of Instagram. It’s what … Read more
If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a horrible mess for many reasons, but there are about 20 blogs out of the 140 that … Read more
