Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising … Read more
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and … Read more
This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the average budget on Google & … Read more
At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions about the potential impact on content creators, publishers, and search and discovery. Here’s an overview of what Apple announced and the broader considerations. Integration … Read more
Marketing is and has always been, an important element for almost any business. It plays quite a vital role in showcasing your services and products to the “perfect” consumer. Hence, if you want to succeed in today’s competitive market, having a solid marketing strategy is going to be crucial for you. And it’s true for … Read more
Starting a business. The want-to-be entrepreneur’s daydream. Many founders have spent hours speculating the vision before finally making it happen. Freedom, flexibility, income—it’s all just a startup away. However, many small business owners overlook one small (though crucial) detail: it takes money to make money. Startups don’t grow on trees. You’ll need capital to get … Read more
OpenAI announced it has developed an AI system using GPT-4 to assist with content moderation on online platforms. The company says this system allows for faster iteration on policy changes and more consistent content labeling than traditional human-led moderation. OpenAI said in its announcement: “Content moderation plays a crucial role in sustaining the health of … Read more
YouTube is one of the most well-liked streaming services. Imagine it pictured as a sizable space where its creators might perform, interact with followers, advertise their creations, and hang around. Welcome to the YouTube Theater! This theater was built after YouTube recognized the need to assist its 2-billion viewership in attending live performances. Therefore, this … Read more
In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. A better way to measure your content’s converting capabilities is cost per acquisition. This metric is a better indicator of whether your content is engaging and … Read more
With the rise in the level of automation in every aspect of business, it has become essential for businesses to upgrade every level of their processes. One of the most important changes that happened within the last few months is the popularity of marketing automation. ActiveCampaign is one of the best marketing automation platforms. This … Read more
Gary Hopkins, a marketing expert, wrote: “People often associate complexity with deeper meaning when often after precious time has been lost, it is realized that simplicity is the key to everything.” Ignoring cutting-edge e-commerce tools and solutions that streamline web design is a prime example. One reason sales are down is that customers have a … Read more
After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Account management fees vary greatly; It’s understandable to want a baseline on how much to pay for PPC agencies/consultants. That said, … Read more
Why should you advertise your business on YouTube? Well, are you ready for some mind-blowing numbers? YouTube reports having over 2 billion monthly logged-in users across 80 languages in over 100 countries. YouTube is the second most popular social media network worldwide, coming in a close second behind Facebook. There’s a staggering amount of people … Read more
Have you heard about the wonders of Fulfillment by Amazon (better known as Amazon FBA) and how it works? No, it’s not too good to be true. Amazon FBA is a legit way to streamline your storage, shipping, and customer service. You can operate anywhere, any time, and still guarantee reliable, on-time delivery. However, it’s … Read more
