Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone … Read more
![16 Great Examples of Welcome Emails for New Customers [Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/36_Welcome-Email-Templates.jpgkeepProtocol.jpeg "16 Great Examples of Welcome Emails for New Customers [Templates]")
We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression. Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics … Read more
Finding clients is likely your business’s biggest time suck. It’s the most essential task, yet it’s one that makes you absolutely no cash. The faster you find clients, the more time you’ll have to actually earn money. Finding and winning top-notch clients is a skill, and it’s more valuable than any freelancing or consulting talent … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
Typical business advice touts that the customer should always come first. Given that my title is hospitality director, you’d especially think that ensuring customers are having the best experience possible would always be my top priority. And it is, but I’ve discovered a more roundabout yet incredibly powerful way of getting there: putting our employees … Read more
Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? … Read more
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs
Businesses with repeat customers are healthy businesses. If your customers are coming back again and again, that must be a sign that you’re doing something right. Increasing customer retention isn’t just about creating warm, fuzzy feelings, it also has a dramatic impact on the bottom line. Increasing your customer retention can drive revenue and profitability. … Read more
Nearly every entrepreneur has at one time or another thought how amazing it would be to peer into the minds of their customers and get a clear picture of what they want most and what they dislike. Imagine how effective you could be with this kind of information. The good news is that it’s illegal … Read more
Nobody likes to be yelled at, have accusations slung at them, or be threatened with a bad review. But these things inevitably happen from time to time when you’re a business owner. It brings to mind the classic political quote, “You can please some of the people all of the time, you can please all … Read more
