Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re not familiar with Demand Gen campaigns, they originally launched in 2023. Shortly after, Google phased out Discovery Ads to transition them to this new campaign type. Now, Demand Gen campaigns are getting a facelift as Google doubles … Read more
In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to anticipate client demand and implement targeted strategies to engage key stakeholders. Simply put, demand intelligence enables marketing and sales teams to identify who is … Read more
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now. Source link
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Looking to add AI to your demand generation mix? Can you start by testing AI tools for random tasks? Sure. But if you’re looking to optimize across programs—and repeat results—consider your existing workflows. Scaling isn’t … Read more
Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s generally well understood that the vast majority of our customers are not clamoring to buy whatever it is we’re selling. The “ready to buy” figure is just 5%, according to research by LinkedIn’s B2B … Read more
Integrating demand planning software with Enterprise Resource Planning (ERP) systems is crucial for achieving seamless and efficient business operations. Demand planning software is primarily responsible for forecasting and predicting future demand based on historical data, market trends, and various influencing factors. It helps organizations optimize inventory levels, reduce stockouts, and enhance overall supply chain management. … Read more
Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown. In addition to the new voice features available for all ChatGPT users, is OpenAI about to launch ChatGPT Alpha? Screenshot from ChatGPT, November 2023 OpenAI is working on elevated errors on the API and ChatGPT. … Read more
According to a recent post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups. we are pausing new ChatGPT Plus sign-ups for a bit 🙁 the surge in usage post devday has exceeded … Read more
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in … Read more
![5 AI Changes For Agencies & Brands [On Demand Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/5-AI-Changes-For-Agencies-Brands-On-Demand-Webinar.jpg "5 AI Changes For Agencies & Brands [On Demand Webinar]")
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these changes to keep your SEO game strong? On September 6, I moderated a webinar with Cynthia Sener and Morrissey Balsamides of Chatmeter. They discussed updates … Read more
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15. The ad format transition is another move towards an AI-first environment in Google Ads. Read on to understand what Demand Gen ads are, what the … Read more
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback … Read more
Google has announced two new AI-powered advertising solutions: Demand Gen and Video View campaigns. Designed to facilitate seamless connections between businesses and consumers, these campaigns can amplify product demand from mid-funnel to purchase. The new features include tailored creatives paired with lookalike segments based on audience lists, simplified ad construction, and enhanced engagement metrics across … Read more
![What Is Demand Generation? [FAQs]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/what-is-demand-generation.jpegkeepProtocol.jpeg "What Is Demand Generation? [FAQs]")
If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy. And … Read more
Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction … Read more
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. Read the full article at MarketingProfs
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. Read the full article at MarketingProfs
