Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]

Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]

The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional … Read more

Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when … Read more

SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through … Read more

Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns

Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns

Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15. The ad format transition is another move towards an AI-first environment in Google Ads. Read on to understand what Demand Gen ads are, what the … Read more

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