The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers

The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers

I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of … Read more

Triggered Emails Are The Holiday Email Marketing Secret Weapon – Litmus

Litmus

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday … Read more

The Litmus Team’s Favorite Emails for October 2023 – Litmus

Litmus

Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky … Read more

How to Knock Black Friday Cyber Monday Emails Out of the Park – Litmus

Litmus

Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year.  … Read more

The 16 Best Abandoned Cart Emails To Win Back Customers

The 16 Best Abandoned Cart Emails To Win Back Customers

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus … Read more

How to Create an HTML Add to Calendar Link for Your Emails – Litmus

Litmus

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, … Read more

The Litmus Team’s Favorite Emails for August 2023 – Litmus

Litmus

It’s time for our monthly round-up of our favorite emails! Over here at Litmus HQ, we’ve handpicked a selection of emails we loved that have recently landed in our inbox. From clever wordplay, engaging content, and scroll-stopping personalization, dive in and be inspired as we unveil the best of our inboxes. Duolingo Really Good Emails … Read more

The Litmus Team’s Favorite Emails of Summer 2023 – Litmus

Litmus

Welcome back to everyone’s favorite email roundup! It’s officially Vacay Season, so we opted to consolidate our favorite emails into one summertime showcase this year. You’d probably rather be laying poolside than looking at your inbox anyway… and honestly, same. But in between cleaning all the sand off our sandals and trying new ways of … Read more

A Beginner’s Guide to Optimizing Imagery for Dark Mode Emails – Litmus

Litmus

Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in … Read more

The Litmus Team’s Favorite Emails for May 2023 – Litmus

Litmus

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text, bite-sized content, exceptional email design, and captivating storytelling, get ready to be inspired as we unveil the best … Read more

16 Great Examples of Welcome Emails for New Customers [Templates]

16 Great Examples of Welcome Emails for New Customers [Templates]

We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression. Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns … Read more

The Litmus Team’s Favorite Emails of April 2023 – Litmus

Litmus

This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email, and you delivered! From glorious explanations and illustrations of ALT text, to text-only variations, there’s lots to appreciate and learn from in this roundup.  Read on … Read more

Feature Friday: Animated GIFs and Cold Emails – Litmus

Litmus

Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Email series and another from my own inbox. I picked Logan Sandrock Baird’s (Litmus’ Senior Community Evangelist) brain on first impressions, … Read more

Coding Emails For Dark Mode: A Guide For Email Developers – Litmus

Litmus

So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that many people still aren’t designing or developing for Dark Mode. While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer … Read more

Responsive Emails: Designs, Templates, and Examples for 2023

Responsive Emails: Designs, Templates, and Examples for 2023

Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer. Given that more than half of U.S. residents look at email marketing messages on their phones, you … Read more

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