Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds … Read more
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about … Read more
The importance of creating an engaged and active social media following cannot be understated for startups, regardless of the industry. When most brands are starting out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when it could be spent on other essential areas of the business. But, with … Read more
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter & Gamble (P&G) dominates DAIVID’s chart, with five of the top seven ads – including the top three … Read more
In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers. In fact, learning how to create a webinar and take advantage of long-form and engaging content formats has become a crucial part of my marketing … Read more
![How to Design an Engaging Facebook Business Page [+ Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/facebook-business-page.webpkeepProtocol.webp "How to Design an Engaging Facebook Business Page [+ Tips]")
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers … Read more
Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. Our Perspectives filter is now available on mobile web & the Google app for searches (US/English for now) where it might be helpful to hear from other people. It lets you find videos, images & … Read more
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some … Read more
