Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at … Read more
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for … Read more
If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops flowing, too. Even if you manage to work more efficiently or raise your rates, there will always be a maximum … Read more
![Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Consulting-for-Equity-and-Avoiding-the-SEO-Hamster-Wheel-Podcast.jpg "Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast]")
Revolutionize Your SEO Consulting Career with Alternative Models You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential. That’s what we’re all about here at the SEJShow – finding fantastic new business models and strategies that help you shine as … Read more
We have always been focused on building a unique and fulfilling workplace at Buffer, where we value the well-being of our customers and team, and prioritize our individual and collective growth. While diversity, equity, and inclusion (DEI) have always been a big part of our culture, it is more important than ever for organizations to … Read more
