Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly become major cultural differences. Simply put, social media in Europe is a lot different from social media in the US. Despite these differences, you don’t need to add “armchair cultural … Read more
Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more
Google has unveiled new search experiences that will soon roll out across the European Economic Area (EEA). The changes are part of Google’s preparations to comply with the European Union’s Digital Markets Act (DMA). One notable change is a carousel-style rich result for queries like “hotels near me.” Google is also adding dedicated ‘aggregator units’ … Read more
Meta has announced a change in policy for users in Europe. The company plans to give users more options to control how they use Instagram and Facebook in countries that are part of the European Union, the European Economic Area, and Switzerland. This shift comes as Meta prepares for new regulations from the Digital Markets … Read more
Do you dream of relocating to the rolling hills of Tuscany? Working remotely from a Parisian cafe? Joining your workmates for a drink at a London pub at day’s end? Your aspirations of moving to Europe can become a reality. But you may be facing a big hurdle – how will you support yourself after … Read more
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4. The legal status of GA4 in Europe and the … Read more
