How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!) – Litmus
What’s the one metric your email team obsesses over? Opens. You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, … Read more
