![Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/sustainable-marketing-1-20241014-8761093.webp.webp "Sustainable Marketing: Key Principles & How to Leverage It [+")
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer … Read more
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog. … Read more
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with … Read more
![How to Create the Perfect Project Timeline [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/project-timeline-template-1-20240919-3074583.webp.webp "How to Create the Perfect Project Timeline [Template + Examples]")
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all … Read more
The Best Dynamic Email Content Examples by Industry and Use Case Benefits of dynamic email content Dynamic content email examples by industry Dynamic content email examples by use case Personalize emails the way you want to—with or without complex code. The Best Dynamic Email Content Examples by Industry and Use Case Your subscribers are drowning … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand … Read more
![9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/marketing-research-methods-featured.png "9 Best Marketing Research Methods to Know Your Buyer Better")
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the … Read more
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
![Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/target-audience-1-20240725-195191-1.webp.webp "Target Audience: My Tips for Finding the Perfect Fit [+")
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because we are those companies’ target audience. Every product … Read more
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more
I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that’s both viable and … Read more
![10 Creative Company Profile Examples to Inspire You [+ 12 Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Untitled-design-57.jpg "10 Creative Company Profile Examples to Inspire You [+ 12")
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who … Read more
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What … Read more
![How to Write a Memo [Template, Examples & HubSpotter Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/how-to-write-memo_0.webp.webp "How to Write a Memo [Template, Examples & HubSpotter Tips]")
A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. … Read more
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples. Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in. … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the … Read more
Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create a newsletter that not only captures attention but also effectively supports your business goals? Dive into newsletter best practices for launching a successful newsletter: What’s … Read more
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did … Read more
