How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]

How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]

Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. … Read more

10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

User-generated content (UGC) has become increasingly important over the past few years.  In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day … Read more

How to Start a Podcast on Spotify for Free [+ Expert Insight]

How to Start a Podcast on Spotify for Free [+ Expert Insight]

Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month. Even better news: Spotify for Podcasters makes it easy to start a podcast and reach those listeners — no fancy equipment or advanced skills required. And, once you’ve started your show, you can find different ways to promote and market … Read more

How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel … Read more

How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)

How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as … Read more

How to Advertise on LinkedIn (+Research, Expert Tips)

How to Advertise on LinkedIn (+Research, Expert Tips)

LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create … Read more

How to Make an Ad: A 15-Step Guide [+Expert Tips]

How to Make an Ad: A 15-Step Guide [+Expert Tips]

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do … Read more

The SEO Evolution: Expert Insights into the Future Landscape of Search

The SEO Evolution: Expert Insights into the Future Landscape of Search

At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, … Read more

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

When it comes to the term “rebrand,” most people think of major company rebrands like Dunkin’ or Lego. However, companies aren’t the only entities that may find themselves in need of a change. Sometimes, content creators will need to rebrand, too, especially if the creator’s interests have changed or the creator needs to keep up … Read more

Email Marketing: The Ultimate Guide (+ Expert Tips)

Email Marketing: The Ultimate Guide (+ Expert Tips)

Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested. With that in mind, let’s review the best ways to leverage email marketing. … Read more

How to Become an SEO Expert, According to HubSpot’s SEO Team

How to Become an SEO Expert, According to HubSpot’s SEO Team

SEO helps businesses keep their website visible to people looking for what they offer.  It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements.  The person at a business who monitors trends and helps sites remain visible is an SEO expert. … Read more

What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]

What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And … Read more

The Ultimate Guide to Internet Marketing [Data + Expert Tips]

The Ultimate Guide to Internet Marketing [Data + Expert Tips]

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet marketing offers unique benefits other marketing mediums (ie. TV, print) can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a … Read more

Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check … Read more

Discrepancies Experienced by Black Content Creators (Expert Insight)

Discrepancies Experienced by Black Content Creators (Expert Insight)

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. This piece … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.