Google: Focus On Field Data For Core Web Vitals

Google: Focus On Field Data For Core Web Vitals

Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This reminder comes as the company prepares to update the throttling settings in PSI. These updates are expected to increase the performance scores of websites in … Read more

How the Field of Parental Control Applications Is Evolving

How the Field of Parental Control Applications Is Evolving

With the world that’s moving at a quicker pace, parents have an increasing concerning regarding the screen time of their kids. Along with that, online safety also comes into question. However, the one thing that is crystal clear is that parental control applications are moving rapidly. This blog will show how these applications help monitor … Read more

Field tested tips for aligning customer service and marketing

Field tested tips for aligning customer service and marketing

If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further … Read more

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more

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