Why You Should Be Focusing On Brand Marketing Right Now

Why You Should Be Focusing On Brand Marketing Right Now

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in … Read more

How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]

Screenshot showing ‘how’ queries in Google Search Console, such as ‘how to liquidate a business’ and ‘how do liquidation companies work’

Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the … Read more

Google Algorithms And Updates Focusing On User Experience: A Timeline

Google Algorithms And Updates Focusing On User Experience: A Timeline

As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates … Read more

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching … Read more

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