A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from how some in the search community consider which page is most important. It’s commonly understood that links play an important role in telling Google what … Read more
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more
In a Google Office Hours Q & A, Google’s John Mueller answered a question about a site not getting indexed that brought to light a technical SEO fact about domains and subdomains that not everyone may be aware of and how that might cause the perception that a site is having trouble getting indexed. The … Read more
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
![What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY-Festive.jpg "What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive")
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason why a hierarchical site structure is a good choice and why the flat site structure is okay for simple websites. Flat … Read more
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, … Read more
Are you looking for examples of interactive content for brands? Or festive content that creatively promotes logistics and call center management? Say hello to Santa Tracker 2023. This article explores Google’s approach to interactive content experiences vs. the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, Azure, Amazon Web Services (AWS), and Zillow. The … Read more
Google’s search results have been hit by a spam attack for the past few days in what can only be described as completely out of control. Many domains are ranking for hundreds of thousands of keywords each, an indication that the scale of this attack could easily reach into the millions of keyword phrases. Surprisingly, … Read more
A publisher took to Twitter to share their reaction to what they felt was essentially a theft of their content for the benefit Google with what they felt was little to no benefit to the publisher. Google’s response was surprising and probably not what publishers and SEOs expected. The publisher showed a screenshot of a … Read more
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways … Read more
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis identifies potential violations of EU data protection law. There are many troubling revelations including that server-side GTM “obstructs compliance auditing endeavors from regulators, data protection … Read more
Google recently launched a new design for Labs with 12 artificial intelligence (AI) experiments, tools, and projects, showcasing a commitment to advancing AI technology. Screenshot from Labs.Google, December 2023 This redesign highlights a dozen AI products that could transform how AI is in most workflows and organizations. From search to productivity, here are the AI … Read more
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper. Source link
Google updated their spam policies for web search and the guide to ranking systems to clarify how Google handles sites with a high number of non-consensual explicit imagery and requests for their removals. The changes are to the policy that specifically mentions sites that charge for removal of negative information but the guidance also states … Read more
