Google’s Crawling Priorities: Insights From Analyst Gary Illyes

Google's Crawling Priorities: Insights From Analyst Gary Illyes

In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the heels of a Reddit post discussing the perception that Google is crawling less than in previous years. While Illyes clarifies that Google is crawling roughly … Read more

Google’s Advice For Ranking: Stop Showing

Google's Advice For Ranking: Stop Showing

Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason offered his opinion on why that might not be a good idea. One thing that SearchLiaison made clear is that he didn’t want his tweet … Read more

Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed

Google's March 2024 Core Update Impact: Hundreds Of Websites Deindexed

The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update. Widespread Deindexing Ian Nuttall, a prominent figure in the SEO community, has … Read more

Google’s Algorithm Hates AI Content? How To Make Google Love It

Google's Algorithm Hates AI Content? How To Make Google Love It

Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s  various documentations outline. But there is still a way to use AI in a way that results in high quality content. Why AI Cannot Meet Google’s Quality … Read more

Google’s Website Cache Is Still Available (For Now)

Google's Website Cache Is Still Available (For Now)

Google recently updated it’s Google Cache documentation on their website cache and in so doing indirectly created a reminder that the cache is still available for virtually any webpage that Google has indexed. What Google Said About The Webpage Cache What was reported about Google’s cache may have unintentionally left the impression that it was … Read more

Aifficiency: What’s Really Behind Google’s Deal With Reddit

Aifficiency: What's Really Behind Google's Deal With Reddit

Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best result for ~100 keywords. Trend: growing. Organic traffic and top 3 keywords for vetted.ai (Image Credit: Kevin Indig) A click on one of Vetted AI’s … Read more

Revolutionizing SEO With Google’s Search Generative Experience

Revolutionizing SEO With Google's Search Generative Experience

The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing SEO strategies, requiring professionals to adopt a new approach to content creation. The impact on users is equally significant, with AI greatly facilitating access to … Read more

Google’s Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops

Google's Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops

Google’s Search Liaison, Danny Sullivan, recently offered guidance on how to diagnose ranking declines. Sullivan provided the advice on X (formerly Twitter) to Wesley Copeland, owner of a gaming news website, who sought help after seeing a significant drop in traffic from Google searches. Google’s Search Liaison Offers SEO Tips According to Copeland’s post, he’s … Read more

5 Takeaways From Google’s Revised SEO Starter Guide

5 Takeaways From Google's Revised SEO Starter Guide

Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links Being useful to readers is a practical approach to web content. The recent Google anti-trust trial revealed that user interactions are a strong ranking influence … Read more

Google’s ‘Circle To Search’ Now Rolling Out To Select Android Phones

Google's 'Circle To Search' Now Rolling Out To Select Android Phones

Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. The feature is launching globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With … Read more

Google’s Q4 2023 Earnings Reveal AI’s Growing Role In Search

Google's Q4 2023 Earnings Reveal AI's Growing Role In Search

Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more

Google’s SEO Starter Guide Updates: Branding In, Keywords Out

Google's SEO Starter Guide Updates: Branding In, Keywords Out

In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more

Google’s SEO Starter Guide Set For A Major Update

Google's SEO Starter Guide Set For A Major Update

Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more

Google’s Tips For Moving To A New Website Without SEO Issues

Google's Tips For Moving To A New Website Without SEO Issues

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating … Read more

Google’s John Mueller Offers Help With Spammy Foreign Language Hack

Google's John Mueller Offers Help With Spammy Foreign Language Hack

Google Search Advocate John Mueller recently responded to a post on Reddit from a website owner experiencing a significant increase in indexed foreign language pages. The website owner reported that over 20,000 pages in Japanese and Chinese suddenly appeared on their site, which they didn’t create or intend to host. They asked the Reddit community … Read more

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