Content Mills Don‘t Work — Here’s Why

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone … Read more

I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned

I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, … Read more

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced … Read more

Subscriptions and Monetization are Coming to Bluesky — Here’s How They’ll Work

Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform’s Chief Operating Officer, Rose Wang, who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months. Rose shared more … Read more

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say … Read more

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market … Read more

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, … Read more

I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free … Read more

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from companies themselves — to make my final decision. So, here’s what I know firsthand: Shoppers are looking for different types of content at different stages of the buyer’s … Read more

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for … Read more

Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters … Read more

Designing an Event Marketing Budget? Here’s What Experts Recommend

Designing an Event Marketing Budget? Here’s What Experts Recommend

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was … Read more

I Help Small Businesses Get Found on Google: Here’s My Advice for DIY SEO

I Help Small Businesses Get Found on Google: Here’s My Advice for DIY SEO

SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly.  As an SEO consultant, I’ve loved helping hundreds of clients and students get their … Read more

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. … Read more

Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was … Read more

Here’s How Google Evaluates Your Content [Data Study]

A magnifying glass in front of a stack of books and a closed laptop on a wooden desk, primed for search results analysis.

The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April 19, 2024. The updates integrated the helpful content system into the core algorithm. To investigate changes in Google’s ranking of webpages, data scientists at WLDM and ClickStream partnered with Surfer SEO, which pulled data based on … Read more

I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.  I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong … Read more

My New Business Hit $1 Million in Sales in One Year: Here’s My Playbook

My New Business Hit $1 Million in Sales in One Year: Here’s My Playbook

If you were to ask me about my superpower, I’d say I’m really good at making money fast.  I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, … Read more

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