Google: Can 10 Pages Impact Sitewide Rankings?

sitewide ranking drop

Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more

Google AI Overview and Impact on SEO, Marketing, Advertising

Google AI Overview and Impact on SEO, Marketing, Advertising

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies, the emergence of new alternative identifiers, Google’s privacy sandbox promises, and significant changes … Read more

The Traffic Impact Of AI Overviews

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful recommendations from Google’s AI … Read more

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In this photo the Google logo is displayed on the smartphone screen with CEO Sundar Pichai in the background.

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

A stylized illustration showing a person with a beard, using a large magnifying glass to closely examine a computer screen displaying Google SEO search engine interface.

We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more

The Impact Of Big Data Analytics Software On Industry Efficiency

The Impact Of Big Data Analytics Software On Industry Efficiency

Big data analytics software has become one of the cornerstones of success for many big industries. The manufacturing industry is especially affected by it quite significantly. You should be well aware of the scenarios while reaching your business goals with ease. Proper data analytics software can help your business to grow at a faster pace. … Read more

Google On The SEO Impact Of 503 Status Codes

A colorful illustration depicting a "503 status codes" error message. The numbers are shown on a bright red-orange rectangle, next to a large blue gear

Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more

Top Tips for Link Building Services: Maximizing SEO Impact

Top Tips for Link Building Services: Maximizing SEO Impact

In the world of digital marketing, the application of link-building strategies can make things easier for you. The best thing about link building is that it can boost the scope of your brand value to a greater level.  Effective linkbuilding strategies can improve your brand value to a significant level. You should be well aware … Read more

What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?

What Is The Best Conversion Tracking Method For PPC Campaigns?

Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll be paused again. This news was met with mixed reviews. Some (including me) are thrilled that Google is taking a … Read more

The Impact Of Social Media In A Personal Injury Case

The Impact Of Social Media In A Personal Injury Case

Social media has become essential to our lives, influencing how we connect, communicate, and present ourselves. However, its impact extends beyond casual interactions, often playing a significant role in legal proceedings, particularly personal injury cases. The information shared on platforms like Facebook, Twitter, and Instagram can profoundly affect the outcome of such cases.  Every digital … Read more

Incremental Improvements May Not Impact Rankings

Incremental Improvements May Not Impact Rankings

In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Mueller suggested that these minor optimizations may yield few visible search ranking changes. Core Web Vitals, a set of user-centric metrics measuring … Read more

The Impact Of User Experience On Customer Acquisition In SaaS B2B

The Impact Of User Experience On Customer Acquisition In SaaS B2B

Competitive markets are required to heavily depend on companies that are constantly acquiring and retaining customers. While traditional factors like product features, pricing, and marketing strategies play crucial roles, the significance of user experience (UX) cannot be overstated, being a huge part of this customer traction. It encompasses all aspects of the end-user’s interaction with … Read more

Google On Spammy Backlinks & Negative Impact On Rankings

Google On Spammy Backlinks & Negative Impact On Rankings

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more

Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed

Google's March 2024 Core Update Impact: Hundreds Of Websites Deindexed

The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update. Widespread Deindexing Ian Nuttall, a prominent figure in the SEO community, has … Read more

The Impact Of Technology On The Real Estate License Industry

The Impact Of Technology On The Real Estate License Industry

When the winter comes, how far can the spring be? The same is true in the real estate industry. With technology slowly infiltrating almost every sector, the whole real estate industry is seeing a major transformation in its operations—technologies like IoT and 3D. AI and blockchain are changing the dynamics of real estate.  Therefore, it … Read more

What is “Social Proof” and How Does it Impact Conversion Rates in E-commerce?

What is “Social Proof” and How Does it Impact Conversion Rates in E-commerce?

Social proof is one of the most powerful marketing tools on the planet. It’s also one that so many small businesses completely miss. So, what is social proof, and how does it impact conversion rates in eCommerce? Those are the questions that we’re going to address. What Exactly is Social Proof? Social proof is a … Read more

The Impact Of 5G Technology On Mobile SEO Strategies

The Impact Of 5G Technology On Mobile SEO Strategies

The ongoing rollout of 5G wireless technology across the world brings mobile users much faster data speeds, highly reliable connectivity, and more widespread cellular coverage. By 2028, the number of 5G subscriptions in North America is expected to reach 406 million. But what does the rapid expansion of 5G mean for mobile SEO? And what … Read more

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