As of January 2022, there were reportedly 3.96 billion social media users worldwide which is a 4.8% increase from a year ago, with a prediction 1 billion of those will self Identify as a creator within the next 5 years demonstrating that influencer marketing isn’t slowing down. It’s no surprise that the industry is set … Read more
After spending part of the year talking with and learning from successful marketers about how to get the most out of working with influencers, I’ve come to believe that there are four main questions every marketer should ask before getting too far along in the process. Those questions are as follows….
78% of marketers say they want to work with micro-influencers in 2020 according to a key finding of Linqia’s fourth annual State of Influencer Marketing Report. 2020 State of Influencer Marketing Report The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer…
