Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key to doing this? Predictive AI. It might sound futuristic, but using predictive analytics in business is nothing new. Just ask Henry Ford, who used data … Read more
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more
As of January 2022, there were reportedly 3.96 billion social media users worldwide which is a 4.8% increase from a year ago, with a prediction 1 billion of those will self Identify as a creator within the next 5 years demonstrating that influencer marketing isn’t slowing down. It’s no surprise that the industry is set … Read more
