I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content. I follow this influencer because she‘s an editor of a major magazine … Read more
The 2023 Digital News Report by the Reuters Institute sheds light on the complex relationship between the public, news outlets, and social media platforms. As we navigate one crisis after another, the demand for reliable and independent journalism is higher than ever. However, the news industry grapples with weak audience engagement, low trust, and an … Read more
Every business owner sometimes needs support, such as useful advice from a professional, an acquaintance with an important contact, or help with increasing your brand awareness and product visibility. It’s impossible to do everything on your own! Luckily, there are people in your niche who already have a wide audience and enough authority to influence … Read more
People in Brazil, India, and China are the most likely to say they’ve bought something because a celebrity or influencer promoted it. That’s according to a survey conducted by Statista of people ages 18-64 in eight countries: Brazil, China, Denmark, India, Italy, Japan, the United Kingdom, and the United States. An infographic (below) summarizes findings … Read more
What is brand research and why is it an important step in building a successful always-on B2B influencer marketing program? Let’s find out
Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.
When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Here are a few noteworthy ways to find credible influencers that are aligned with your brand and craft conversion-worthy posts with them, so that you can take full advantage of influencer marketing this year.
Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new…
