SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid

SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid

You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making … Read more

Reddit Makes Game-Changing Updates to Keyword Targeting

Reddit Makes Game-Changing Updates to Keyword Targeting

In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit is now … Read more

Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)

Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)

This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience and user signals as part of its ranking algorithms, research, execution, and testing must become more interwoven and refined. If … Read more

Find Keyword Cannibalization Using OpenAI’s Text Embeddings With Examples

Find Keyword Cannibalization Using OpenAI's Text Embeddings With Examples

This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more

A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads

A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads

There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also … Read more

Research Confirms Google AIO Keyword Trends

Google AI Overviews

New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows that AI search engine Perplexity is gaining ground at a remarkable pace. Rapid & Dramatic Changes In AIO Triggers The words that trigger AI Overviews … Read more

How Do Keyword Optimizations Change After Helpful Content Update?

How Do Keyword Optimizations Change After Helpful Content Update?

Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more

How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, … Read more

Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction

Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go after and which to hold off on can make or break the marketing budget. Here are a few considerations when choosing your keyword champion: How … Read more

Universe: A Better Alternative To Keyword Research

Universe: A Better Alternative To Keyword Research

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The classic approach to keyword research is outdated. Instead of doing a sprint every so often, build a keyword universe to explore and conquer. To Infinity And Beyond A Keyword Universe is a big pool that surfaces the most important keywords at the … Read more

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more

How To Use ChatGPT For Keyword Research (Festive Flashback)

How To Use ChatGPT For Keyword Research (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and … Read more

John Mueller On Keyword Domain Names And Branding For SEO

John Mueller On Keyword Domain Names And Branding For SEO

In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an example of utilizing a domain like “swimsuits.com” for selling swimsuits, a keyword with over 10,000 monthly searches in their country. John Mueller, Google’s Search Advocate, … Read more

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