I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct … Read more
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers … Read more
First impressions matter, especially in a niche where e-commerce websites are competing closely for the attention of online buyers. That’s something you’ll want to remember if you’re setting up the stage for the release of a new product line. Every new lineup that you launch presents you with an opportunity to reintroduce your customers to … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jess Hatzis, co-founder of frank body, about scaling frank body from an Instagram fad to a global beauty business. To read more, subscribe to the magazine. ————— There was no way they … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s … Read more
A thriving ecommerce system has been one of the few silver linings of the COVID-19 pandemic, but businesses must stop and consider the impact of doing business-as-usual when there are more cost-effective and environmentally friendly options out there. The surge in online shopping may have added billions to ecommerce revenues around the world, but the … Read more
