Boost Your Email List: 3 Easy Tactics to Expand Your Reach

Boost Your Email List: 3 Easy Tactics to Expand Your Reach

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email … Read more

Google Crawler Documentation Has A New IP List

The Google Crawler IP addresses

Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more

How to Build an Email List From the Ground Up (The Right Way)

How to build an email list

Email marketing isn’t dead—far from it. Google+: now that’s dead. While social media platforms have come and gone, and channels like cable TV and radio have ebbed and flowed, email has remained strong. Email is fast approaching its 60th birthday, and it’s not showing any signs of slowing down. But it’s easy to see why … Read more

The Ultimate List of Email Marketing Stats for 2023

The Ultimate List of Email Marketing Stats for 2023

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant, … Read more

List Of 16 GPT SEO AI Tools Publicly Available Right Now

List Of 16 GPT SEO AI Tools Publicly Available Right Now

OpenAI recently offered paid subscribers the ability to create their own custom GPT and many in the search community have created and shared the tools. Here is a partial list of some of the latest SEO related GPT agents that have been created and shared within the past few days. The ability to create ones … Read more

19 List Building Techniques For SaaS Link Building

19 List Building Techniques For SaaS Link Building

A SaaS company’s link building techniques are similar to other business types. Still, the list building methods are unique because of the type of content on publisher websites and the content resources a SaaS business possesses. SaaS companies tend to have unique content resources, including engineering team insights, unique data, subject matter expert (SME) clients, … Read more

The Ultimate List of Marketing Quotes for Digital Inspiration

The Ultimate List of Marketing Quotes for Digital Inspiration

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote … Read more

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies

It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable … Read more

How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps. Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Sometimes, it’s not there, making it even worse. Good thing this article breaks down … Read more

Email list strategy: How to drive revenue with a great one – Litmus

Litmus

We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more

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