Essential GA4 Reports You Need To Measure Your SEO Campaigns

Essential GA4 Reports You Need To Measure Your SEO Campaigns

It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more

What Is Brand Perception? How to Measure It and 4 Examples

What Is Brand Perception? How to Measure It and 4 Examples

Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You’re not the only one — 62% of customers feel emotionally connected to brands they … Read more

What is Brand Salience? [+How Do You Measure It?]

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility … Read more

How to Measure Email Marketing Success: Beyond Open Rate

Litmus

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more

How To Accurately Measure Core Web Vitals

How To Accurately Measure Core Web Vitals

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track performance metrics, many are lacking the features you need to accurately collect and utilize your website’s performance data. So, let’s learn more about the key … Read more

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