Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks required for peak account performance. While these may be known to some, they represent the most common “hidden levers” I see in account audits. Hidden … Read more
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period. Early Planning & Clever Budgeting The … Read more
Microsoft announced the rollout of DALL-E 3, the latest text-to-image model from AI lab OpenAI, to all Bing users. The more advanced AI system is now available for free in Bing Chat and Bing Image Creator. DALL-E 3 builds on previous DALL-E models, generating images from text prompts that Microsoft describes as more realistic and … Read more
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase ad options for specific verticals. 6 Updates To Audience Ads This month’s news featured six updates to Audiences Ads, which leverage consumer intent signals, such as searches, web activity, … Read more
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored links in Snapchat’s My AI chatbot, augmenting a dynamic user experience. Snapchat My AI Chatbot Displays Ads To 150 Million Users Snapchat boasts an impressive … Read more
OpenAI recently shared details about DALL·E 3, the latest version of the text-to-image AI system, set to arrive this fall on ChatGPT Plus, ChatGPT Enterprise, Bing’s AI Image Creator, and Microsoft Designer. This update promises improved image accuracy, greater nuance, and attention to user input text. What’s New With DALL·E 3 Previous iterations of DALL·E … Read more
Microsoft announced new options for publishers to limit their content use in Bing’s new AI-powered chatbot feature. The tech giant aims to address concerns raised by publishers while allowing website discovery through regular search results. Addressing Publisher Concerns Since Microsoft unveiled its revamped Bing search engine with chatbot capabilities, publishers have voiced concerns about using … Read more
Microsoft announced the rollout of its AI assistant, Copilot, across Windows 11, Bing, Edge, and Microsoft 365 this fall. Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at Microsoft, described Copilot as an “everyday AI companion.” The objective behind Copilot is ambitious yet straightforward: to embed an AI-powered “copilot” in Microsoft’s most popular … Read more
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its services to change how we work. It’s doing that with features like Compare & Decide … Read more
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape, where people are expected to spend an average of 3.5 hours daily by 2024. This new feature allows advertisers to create video and CTV campaigns … Read more
Microsoft announced a new conversational question answering model that outperforms other methods, answering questions faster and accurately while using significantly less resources. What is proposed is a new way to rank passages from content using what they call Generative Retrieval For Conversational Question Answering, which they named GCoQA. The researchers write that the next direction … Read more
![How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/VLOOKUP-hero.webpkeepProtocol.webp "How to Use VLOOKUP Function in Microsoft Excel [+ Video")
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time. What does VLOOKUP do, exactly? Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once … Read more
Several key updates have been announced in the latest Microsoft Advertising product roundup. Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets. Additionally, Microsoft is expanding support for advertising customers into new territories and rolling out updates concerning advertiser identity verification. Overview Of New Features Audiences Now Available … Read more
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September 1, 2023. The agreement allows advertisers and agencies across numerous Central and Eastern European countries access to Httpool through Aleph’s advertising solutions. Read on to … Read more
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing … Read more
In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation of the Frontier Model Forum. This new industry body aims to draw on its member companies’ technical and operational expertise to benefit the AI ecosystem. Frontier … Read more
Microsoft announced robust fourth quarter and fiscal year results driven by its cloud business for investors in today’s earnings call. Growth In Revenue Ahead of the earnings call, Microsoft posted a press release. The tech giant reported an 8% growth in revenue to $56.2 billion for the quarter ending June 30, 2023, compared to the … Read more
Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While the developments promise more intuitive search and data experiences, they signal a shift toward a future where AI becomes further embedded into everyday tools. This … Read more
