Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” … Read more

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