We’re all aware of how essential SEO is for any business, especially today. With the advent of digital marketing and social media skyrocketing, it has become imperative for business owners to consider implementing necessary SEO strategies. But what happens when they’ve done that, and their business still struggles? If, as business owners, it’s still difficult … Read more
On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I’ve had the … Read more
Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
Nowadays, customers expect companies to deliver top-quality results within aggressively short timeframes. Naturally, this puts immense pressure on any business, especially a startup. Startup resources are often limited, yet they are under even more pressure to innovate and deliver than an established business. Startup founders often need to build a team before they can begin … Read more
Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. Without the correct … Read more
Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have multiple news sources at our fingertips. With multiple perspectives on current affairs. There hasn’t … Read more
